Posted 4 December 2018 | Business, Passion, Pricing, Why
Who is this for? |
SMEs, Startups, Established Businesses |
What is it About? |
Finding the right business relationships |
Reading Time |
3 Minutes |
Let’s say you are buying a car – you’ve had a lottery win and the World is yours – no more bus pass for you!!You get down to a choice between two – both of a similar size, same power unit, same top speed, same levels of comfort and same gadgetry. You have a choice of very similar colours for each – so why did you choose that one?Come to that, why did you choose the most expensive of the two?A couple of decades ago I was introduced to a Marketing Director; he was in the process of gathering three proposals for a re-branding and product catalogue.
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