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Marketing during a crisis
Posted 15 May 2020 | Branding, Business, Crisis Marketing, marketing

Marketing during a crisis

Recent years have shown us that businesses need to plan for uncertainty, marketing is now in real time – rapidly evolving social media platform content and email marketing mean businesses are now integrating into customers daily lives. Balancing that business tightrope is especially difficult when consumer trends and thoughts change on a monthly, weekly and even hourly basis sometimes.

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Social Media Clean Up – Put down the chocolate…
Posted 9 April 2020 | Branding, Business, Facebook, Linkedin, marketing, Small Business Advice, Social Media, Twitter

Social Media Clean Up – Put down the chocolate…

We are sure you have plenty to do, but while you have a tiny bit more time and flexibility – it would be a great opportunity to Spring Clean your company’s social media platforms? 

Put down the Easter egg and try this handy to do list… 

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COMING SOON! THE COBBLER’S CHILDREN’S NEW SHOES!
Posted 26 September 2019 | Branding, Business, change, E-commerce, Established SMEs, Events, marketing, Passion, studio life

COMING SOON! THE COBBLER’S CHILDREN’S NEW SHOES!

At the start of this ‘Month of Design’, we had a lot of work to do, as the month went on we became inundated with new requests for help while existing projects started to accelerate towards deadlines and launches – So our own marketing, blogging and general getting ourselves out there has taken a back seat.

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INTEGRATING DESIGN
Posted 18 September 2019 | Branding, Business, change, Design Theory, Established SMEs, integrating design, marketing, Small Business, Small Business Advice, SME, Why

INTEGRATING DESIGN

Done properly, integrated throughout your business, it is there when you’re not – there for your colleagues, there for your customers.

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Don’t Use a Content Calendar? You’re Missing a Trick.
Posted 29 August 2019 | Business, change, Established SMEs, marketing, Passion, Small Business, Small Business Advice, SME, Social Media

Don’t Use a Content Calendar? You’re Missing a Trick.

You can’t skip another whole week of posting and even you’re sick of the cheesy memes you’ve been putting out about ‘TFI Friday’. It can be really exhausting trying to maintain a presence online and it leaves you wondering why you bother. But you know what? You’re not alone in this.

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Let’s talk about B2B, let’s talk about you and me…
Posted 15 August 2019 | Business, change, Design Theory, marketing, Networking, Social Media, Websites

Let’s talk about B2B, let’s talk about you and me…

Business-to-Business marketing is hard. You build a B2B business by word of mouth, by experience of the trade and knowing people in the industry – regular informal networking and referral.

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Does Your Social Media Work When You Don’t?
Posted 8 August 2019 | Business, Established SMEs, marketing, Small Business, Small Business Advice, SME, Social Media

Does Your Social Media Work When You Don’t?

In the interest of helping you get some balance back – I put together a few free/low-cost tools and tips you can use if you just want to make sure you don’t leave your profiles barren while you focus on the current sales or even better, take a well deserved holiday for once!

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EXPOSED: E-commerce Usability Issues You Need To Know.
Posted 24 July 2019 | Business, E-commerce, Established SMEs, marketing, Pricing, Small Business, Small Business Advice, SME, Testimonials, Web Design, Websites

EXPOSED: E-commerce Usability Issues You Need To Know.

If you make sure [some of] these areas are covered, you will definitely be on the right track no matter what kind of site you have, but e-commerce also has some very specific usability and functions you want to be sure to tackle – some more obvious than others.

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Should I create a company Instagram account?
Posted 18 July 2019 | Branding, marketing, Small Business, Small Business Advice, Social Media

Should I create a company Instagram account?

Should I set up an Instagram page for my business? The answer is of course, yes.. and also no.

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Modern Myths and Ice cream.
Posted 5 June 2019 | Branding, Business, change, Design Theory, marketing

Modern Myths and Ice cream.

If you put 21 people in a room, give them a list of Ice Creams and ask them to put them in order of preference Vanilla will always win – it’s the average, the norm, the least controversial or debatable.

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Quick Tips for better E-mail Marketing.
Posted 22 May 2019 | Business, e-mail, MailChimp, marketing, Small Business, Small Business Advice

Quick Tips for better E-mail Marketing.

I’ve very briefly touched on this subject before in my blog ‘Marketing Ideas to Help You Grow’, but wanted to take the time to give some quick tips to help improve those open rates for you!

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7 Questions Agencies Are Tired of Clients Asking
Posted 15 May 2019 | Business, Established SMEs, marketing, Passion, Pricing, Small Business, Small Business Advice, SME, Why

7 Questions Agencies Are Tired of Clients Asking

Here at Blue Strawberry Elephant, we believe that design should be accessible to all business owners whatever their level of understanding because it’s essential to their business growth. We want to make it clear; in our studio, there are no stupid questions.

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Social Media & E-commerce Business Enterprises
Posted 8 May 2019 | Business, E-commerce, Established SMEs, marketing, Small Business Advice

Social Media & E-commerce Business Enterprises

The current figures estimate 90% of businesses will be using some form of social media for customer service by 2020 and people spend up to as much as 40% more with companies that they have engaged with on social platforms.

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A Beginners Guide: Instagram for Business
Posted 1 May 2019 | marketing, Small Business, Small Business Advice, SME, Social Media

A Beginners Guide: Instagram for Business

It might be the platform of choice for younger generations but with its monthly active users reaching 1 billion in 2018 and still climbing – it’s clearly attracting more and more people every day.

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A Beginner’s Guide: Facebook for Businesses
Posted 25 April 2019 | Business, marketing, Small Business, Small Business Advice, Startups

A Beginner’s Guide: Facebook for Businesses

If you take care of the following, even if you go no further, at least you will look professional to your potential customers.

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Marketing ideas to help you grow
Posted 17 April 2019 | Business, e-mail, MailChimp, marketing, Small Business, Small Business Advice, SME

Marketing ideas to help you grow

If you’re feeling a little overwhelmed with options for planning the year ahead, swamped by conflicting information and lost in a sea of voices telling you how to take your business ‘to the next level’; this one is for you.

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