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Design TheoryTag

INTEGRATING DESIGN
Posted 18 September 2019 | Branding, Business, change, Design Theory, Established SMEs, integrating design, marketing, Small Business, Small Business Advice, SME, Why

INTEGRATING DESIGN

Done properly, integrated throughout your business, it is there when you’re not – there for your colleagues, there for your customers.

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Inspiring Young Minds.
Posted 12 September 2019 | Branding, Business, change, Consultancy, Design Theory, Established SMEs, Passion, Physical Media, Signage, Why

Inspiring Young Minds.

A better learning environment – everything designed for buildings where lessons are taught or study is the main aim, should be educational or inspirational or both but never boring.

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September: “A Month of Design”
Posted 5 September 2019 | Branding, Business, change, Consultancy, Design Theory, Established SMEs, Passion, Small Business, Small Business Advice, SME, Why

September: “A Month of Design”

DESIGN should push boundaries that result in finished products people want to pick up. DESIGN should consider all aspects of what is being achieved now and be brave enough to turn the norm on its head to achieve something different!

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Let’s talk about B2B, let’s talk about you and me…
Posted 15 August 2019 | Business, change, Design Theory, marketing, Networking, Social Media, Websites

Let’s talk about B2B, let’s talk about you and me…

Business-to-Business marketing is hard. You build a B2B business by word of mouth, by experience of the trade and knowing people in the industry – regular informal networking and referral.

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Modern Myths and Ice cream.
Posted 5 June 2019 | Branding, Business, change, Design Theory, marketing

Modern Myths and Ice cream.

If you put 21 people in a room, give them a list of Ice Creams and ask them to put them in order of preference Vanilla will always win – it’s the average, the norm, the least controversial or debatable.

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Adapting business behaviour – Where experience comes from…
Posted 23 May 2019 | adapting business behaviour, Business, change, Design Theory, Passion, Why

Adapting business behaviour – Where experience comes from…

I was a slow learner when it came to reading. My mother – concerned about this, as she was about every aspect of our education, took to sitting on the end of my bed, knitting, while I read aloud from Shadow the Sheepdog by Enid Blyton.

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The Theory Of Up – Building Signage Planning
Posted 13 December 2018 | Design Theory, Physical Media, Signage

The Theory Of Up – Building Signage Planning

Who is this for? Thinkers
What is it About? Different ideas
Reading Time 5 Minutes

“Have you noticed how nobody ever looks up?”  asked the Mary Poppins actress Julie Andrews. perhaps referring to how no one, but her filmic wards, watched her character arrive at the Banks family home.“Nobody looks at chimneys, or trees against the sky, or the tops of buildings. Everybody just looks down at the pavement or their shoes. The whole world could pass them by and most people wouldn’t notice.”She wasn’t alone in this observation. Robert Baden-Powell the founder of the Scouting movement for boys had given a positive use for this “fact” years before: “If you need to hide, hide in a tree, no one ever looks up”  I’m paraphrasing; from memory of what the great man wrote, illustrated by a between the wars ink drawing of a plucky young scout, looking down through oak leaves to where two men with rifles and WWI Kaiser style helmets searched beneath – without discovering the brave lad.

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