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The Biggest Deal in 27 Years? Going Back to Work Work.
Posted 14 August 2020 | Back to work, BSE, Business

The Biggest Deal in 27 Years? Going Back to Work Work.

Like us, you must have heard a whole truckload of Business Covid Stories.

What has struck me, as I’ve called to check how friends and associates are doing, is the level of confidence – (mixed with fear, doubt and resignation depending on the day and the way the wind is blowing) – not always explained by industry or business model.

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Marketing during a crisis
Posted 15 May 2020 | Branding, Business, Crisis Marketing, marketing

Marketing during a crisis

Recent years have shown us that businesses need to plan for uncertainty, marketing is now in real time – rapidly evolving social media platform content and email marketing mean businesses are now integrating into customers daily lives. Balancing that business tightrope is especially difficult when consumer trends and thoughts change on a monthly, weekly and even hourly basis sometimes.

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Social Media Clean Up – Put down the chocolate…
Posted 9 April 2020 | Branding, Business, Facebook, Linkedin, marketing, Small Business Advice, Social Media, Twitter

Social Media Clean Up – Put down the chocolate…

We are sure you have plenty to do, but while you have a tiny bit more time and flexibility – it would be a great opportunity to Spring Clean your company’s social media platforms? 

Put down the Easter egg and try this handy to do list… 

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COMING SOON! THE COBBLER’S CHILDREN’S NEW SHOES!
Posted 26 September 2019 | Branding, Business, change, E-commerce, Established SMEs, Events, marketing, Passion, studio life

COMING SOON! THE COBBLER’S CHILDREN’S NEW SHOES!

At the start of this ‘Month of Design’, we had a lot of work to do, as the month went on we became inundated with new requests for help while existing projects started to accelerate towards deadlines and launches – So our own marketing, blogging and general getting ourselves out there has taken a back seat.

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INTEGRATING DESIGN
Posted 18 September 2019 | Branding, Business, change, Design Theory, Established SMEs, integrating design, marketing, Small Business, Small Business Advice, SME, Why

INTEGRATING DESIGN

Done properly, integrated throughout your business, it is there when you’re not – there for your colleagues, there for your customers.

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Inspiring Young Minds.
Posted 12 September 2019 | Branding, Business, change, Consultancy, Design Theory, Established SMEs, Passion, Physical Media, Signage, Why

Inspiring Young Minds.

A better learning environment – everything designed for buildings where lessons are taught or study is the main aim, should be educational or inspirational or both but never boring.

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September: “A Month of Design”
Posted 5 September 2019 | Branding, Business, change, Consultancy, Design Theory, Established SMEs, Passion, Small Business, Small Business Advice, SME, Why

September: “A Month of Design”

DESIGN should push boundaries that result in finished products people want to pick up. DESIGN should consider all aspects of what is being achieved now and be brave enough to turn the norm on its head to achieve something different!

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Don’t Use a Content Calendar? You’re Missing a Trick.
Posted 29 August 2019 | Business, change, Established SMEs, marketing, Passion, Small Business, Small Business Advice, SME, Social Media

Don’t Use a Content Calendar? You’re Missing a Trick.

You can’t skip another whole week of posting and even you’re sick of the cheesy memes you’ve been putting out about ‘TFI Friday’. It can be really exhausting trying to maintain a presence online and it leaves you wondering why you bother. But you know what? You’re not alone in this.

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Let’s talk about B2B, let’s talk about you and me…
Posted 15 August 2019 | Business, change, Design Theory, marketing, Networking, Social Media, Websites

Let’s talk about B2B, let’s talk about you and me…

Business-to-Business marketing is hard. You build a B2B business by word of mouth, by experience of the trade and knowing people in the industry – regular informal networking and referral.

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Does Your Social Media Work When You Don’t?
Posted 8 August 2019 | Business, Established SMEs, marketing, Small Business, Small Business Advice, SME, Social Media

Does Your Social Media Work When You Don’t?

In the interest of helping you get some balance back – I put together a few free/low-cost tools and tips you can use if you just want to make sure you don’t leave your profiles barren while you focus on the current sales or even better, take a well deserved holiday for once!

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EXPOSED: E-commerce Usability Issues You Need To Know.
Posted 24 July 2019 | Business, E-commerce, Established SMEs, marketing, Pricing, Small Business, Small Business Advice, SME, Testimonials, Web Design, Websites

EXPOSED: E-commerce Usability Issues You Need To Know.

If you make sure [some of] these areas are covered, you will definitely be on the right track no matter what kind of site you have, but e-commerce also has some very specific usability and functions you want to be sure to tackle – some more obvious than others.

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My Most Popular Myth.
Posted 12 July 2019 | Business, Cycling, Events, Passion

My Most Popular Myth.

What I do during the week seems to be the most popular myth about me…what I do at the weekend doesn’t pay the mortgage!

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What Does a Board Game, a Bumble Bee & ‘A Knights Tale’​ Have in Common?
Posted 3 July 2019 | Business, change, Passion, Small Business, Small Business Advice, SME

What Does a Board Game, a Bumble Bee & ‘A Knights Tale’​ Have in Common?

it is possible to change our environment (and our success rate) by changing our actions or Transforming our businesses…

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Top Tips for Picking a Web Designer.
Posted 26 June 2019 | Business, Consultancy, E-commerce, Pricing, Web Design, Websites

Top Tips for Picking a Web Designer.

According to the ONS – November 2018 saw Online Sales in the UK reach a new record of 21.6% of all Retail Sales, but the figure that is most impressive is that 89% of customers start the purchasing process by online search.

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Attention to Detail
Posted 20 June 2019 | Business, change, Events, Passion

Attention to Detail

Have you ever heard the legendary “no brown M&Ms” clause Van Halen had in their standard performance contract? The assumption at the time was that it was just David Lee Roth being a Diva and that idea has carried through to the present day but, there was a good reason for that clause being in there.

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ProAktive Pedallers Networking Ride.
Posted 13 June 2019 | Business, Events, Networking, Passion

ProAktive Pedallers Networking Ride.

As an avid cyclist, I like to seize any opportunity to get out on the bike but this is normally after I finish work at the studio. So when I discovered I could mix business with pleasure I was eager to find out more.

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Modern Myths and Ice cream.
Posted 5 June 2019 | Branding, Business, change, Design Theory, marketing

Modern Myths and Ice cream.

If you put 21 people in a room, give them a list of Ice Creams and ask them to put them in order of preference Vanilla will always win – it’s the average, the norm, the least controversial or debatable.

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Appreciation, who needs it?
Posted 30 May 2019 | Business, change, Consultancy, Passion, Pricing, Why

Appreciation, who needs it?

Ok, we’re creatives so it’s all about the work, the passion, oh! And the money – just because we’re artists doesn’t mean we can live on fresh air. So do we need to be appreciated by clients as well? Or is that asking too much?

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Adapting business behaviour – Where experience comes from…
Posted 23 May 2019 | adapting business behaviour, Business, change, Design Theory, Passion, Why

Adapting business behaviour – Where experience comes from…

I was a slow learner when it came to reading. My mother – concerned about this, as she was about every aspect of our education, took to sitting on the end of my bed, knitting, while I read aloud from Shadow the Sheepdog by Enid Blyton.

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