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BrandingTag

Marketing during a crisis
Posted 15 May 2020 | Branding, Business, Crisis Marketing, marketing

Marketing during a crisis

Recent years have shown us that businesses need to plan for uncertainty, marketing is now in real time – rapidly evolving social media platform content and email marketing mean businesses are now integrating into customers daily lives. Balancing that business tightrope is especially difficult when consumer trends and thoughts change on a monthly, weekly and even hourly basis sometimes.

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Social Media Clean Up – Put down the chocolate…
Posted 9 April 2020 | Branding, Business, Facebook, Linkedin, marketing, Small Business Advice, Social Media, Twitter

Social Media Clean Up – Put down the chocolate…

We are sure you have plenty to do, but while you have a tiny bit more time and flexibility – it would be a great opportunity to Spring Clean your company’s social media platforms? 

Put down the Easter egg and try this handy to do list… 

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COMING SOON! THE COBBLER’S CHILDREN’S NEW SHOES!
Posted 26 September 2019 | Branding, Business, change, E-commerce, Established SMEs, Events, marketing, Passion, studio life

COMING SOON! THE COBBLER’S CHILDREN’S NEW SHOES!

At the start of this ‘Month of Design’, we had a lot of work to do, as the month went on we became inundated with new requests for help while existing projects started to accelerate towards deadlines and launches – So our own marketing, blogging and general getting ourselves out there has taken a back seat.

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INTEGRATING DESIGN
Posted 18 September 2019 | Branding, Business, change, Design Theory, Established SMEs, integrating design, marketing, Small Business, Small Business Advice, SME, Why

INTEGRATING DESIGN

Done properly, integrated throughout your business, it is there when you’re not – there for your colleagues, there for your customers.

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Inspiring Young Minds.
Posted 12 September 2019 | Branding, Business, change, Consultancy, Design Theory, Established SMEs, Passion, Physical Media, Signage, Why

Inspiring Young Minds.

A better learning environment – everything designed for buildings where lessons are taught or study is the main aim, should be educational or inspirational or both but never boring.

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September: “A Month of Design”
Posted 5 September 2019 | Branding, Business, change, Consultancy, Design Theory, Established SMEs, Passion, Small Business, Small Business Advice, SME, Why

September: “A Month of Design”

DESIGN should push boundaries that result in finished products people want to pick up. DESIGN should consider all aspects of what is being achieved now and be brave enough to turn the norm on its head to achieve something different!

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Should I create a company Instagram account?
Posted 18 July 2019 | Branding, marketing, Small Business, Small Business Advice, Social Media

Should I create a company Instagram account?

Should I set up an Instagram page for my business? The answer is of course, yes.. and also no.

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Modern Myths and Ice cream.
Posted 5 June 2019 | Branding, Business, change, Design Theory, marketing

Modern Myths and Ice cream.

If you put 21 people in a room, give them a list of Ice Creams and ask them to put them in order of preference Vanilla will always win – it’s the average, the norm, the least controversial or debatable.

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You Can’t Be Everybody’s Cup of Tea.
Posted 28 March 2019 | Branding, Business, Consultancy, Passion, Small Business, Small Business Advice, SME, Why

You Can’t Be Everybody’s Cup of Tea.

Without being pedantic, about brand awareness and word of mouth – those conversations between non-customers and their friends who may become customers – if you aren’t pushing the right buttons with people who need what you do, you can bet your bottom quid your competitors will be.

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Try the Tuna Steak
Posted 21 March 2019 | Branding, Design company testimonials, Testimonials

Try the Tuna Steak

What has that got to do with the price of design? Well – stay with me here – I’m taking the scenic route.

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Circles – How to develop ideas
Posted 9 January 2019 | Branding, Business, Consultancy

Circles – How to develop ideas

Who is this for? The Growers, The Ambitious, The Brave
What is it About? How to Develop Ideas
Reading Time 5 Minutes

How many ideas have you had that got no further?

How many ideas have been brought to you that you thought too risky, or expensive or ridiculous?

How many times has a really big bold idea been brought to you that you got really excited about only to allow yourself to be talked out of it?

When you bring an idea to the table you should be able to explain where you think it might benefit the business, but possibly not much more, the discussion that follows between you and your partners, co-directors or trusted employees could whirl out of control achieving nothing except the inevitable “but we have paying work to do…”

Explain, ask for initial thoughts (to drip into your circle) and then keep the Circle solid by getting a development plan…

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