As part of an overall branding project, signage design is either the First or the Last consideration – depending on the type of business, the use of road transport, the location of premises and the amount of staff, visitor and customer footfall.
Every opportunity to increase Brand Memory at every touch point should be seen as a simple but essential part of your marketing mix – from Toilet Doors, to Health and Safety to easy to follow Wayfinding systems to HUGE architectural signage design and branding messages. You’re going to need the signs anyway why waste the space?
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