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Havenkaye

How Havenkaye Wholesale and Havenkaye Energy Solutions
became enlightened.

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The collaboration with entrepreneur Steve Havenhand started as a simple request to help out one of his companies with a stalled ecommerce project.

The result of an initial consultation was the pulling together of various strands, a suggestion to use the companies original name to bring cohesion and structure to a new Group and change completely the names of two trading companies.

This differentiated the offering, allowed a third enterprise to be spun off with Brands that retained existing customers while presenting “fresh faces” for increased market penetration and ongoing marketing campaigns.

Blue Strawberry Elephant provided Business/Brand Consultancy, Name Creation and Development, Brand Design, Point of Sale / Interior Design, 3 x Websites including rebranded and developed e-commerce site, ongoing creative and support for Social Media and e-marketing.

The results from the first launch (Sparky’s Mate) have been stunning, realising a year on year sales increase of 160% in the first month and 175% in the second month after launch.

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