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Branding

Marketing during a crisis
Posted 15 May 2020 | Branding, Business, Crisis Marketing, marketing

Marketing during a crisis

Recent years have shown us that businesses need to plan for uncertainty, marketing is now in real time – rapidly evolving social media platform content and email marketing mean businesses are now integrating into customers daily lives. Balancing that business tightrope is especially difficult when consumer trends and thoughts change on a monthly, weekly and even hourly basis sometimes.

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Social Media Clean Up – Put down the chocolate…
Posted 9 April 2020 | Branding, Business, Facebook, Linkedin, marketing, Small Business Advice, Social Media, Twitter

Social Media Clean Up – Put down the chocolate…

We are sure you have plenty to do, but while you have a tiny bit more time and flexibility – it would be a great opportunity to Spring Clean your company’s social media platforms? 

Put down the Easter egg and try this handy to do list… 

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COMING SOON! THE COBBLER’S CHILDREN’S NEW SHOES!
Posted 26 September 2019 | Branding, Business, change, E-commerce, Established SMEs, Events, marketing, Passion, studio life

COMING SOON! THE COBBLER’S CHILDREN’S NEW SHOES!

At the start of this ‘Month of Design’, we had a lot of work to do, as the month went on we became inundated with new requests for help while existing projects started to accelerate towards deadlines and launches – So our own marketing, blogging and general getting ourselves out there has taken a back seat.

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INTEGRATING DESIGN
Posted 18 September 2019 | Branding, Business, change, Design Theory, Established SMEs, integrating design, marketing, Small Business, Small Business Advice, SME, Why

INTEGRATING DESIGN

Done properly, integrated throughout your business, it is there when you’re not – there for your colleagues, there for your customers.

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Inspiring Young Minds.
Posted 12 September 2019 | Branding, Business, change, Consultancy, Design Theory, Established SMEs, Passion, Physical Media, Signage, Why

Inspiring Young Minds.

A better learning environment – everything designed for buildings where lessons are taught or study is the main aim, should be educational or inspirational or both but never boring.

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September: “A Month of Design”
Posted 5 September 2019 | Branding, Business, change, Consultancy, Design Theory, Established SMEs, Passion, Small Business, Small Business Advice, SME, Why

September: “A Month of Design”

DESIGN should push boundaries that result in finished products people want to pick up. DESIGN should consider all aspects of what is being achieved now and be brave enough to turn the norm on its head to achieve something different!

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Let’s talk about B2B, let’s talk about you and me…
Posted 15 August 2019 | Business, change, Design Theory, marketing, Networking, Social Media, Websites

Let’s talk about B2B, let’s talk about you and me…

Business-to-Business marketing is hard. You build a B2B business by word of mouth, by experience of the trade and knowing people in the industry – regular informal networking and referral.

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Modern Myths and Ice cream.
Posted 5 June 2019 | Branding, Business, change, Design Theory, marketing

Modern Myths and Ice cream.

If you put 21 people in a room, give them a list of Ice Creams and ask them to put them in order of preference Vanilla will always win – it’s the average, the norm, the least controversial or debatable.

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You Can’t Be Everybody’s Cup of Tea.
Posted 28 March 2019 | Branding, Business, Consultancy, Passion, Small Business, Small Business Advice, SME, Why

You Can’t Be Everybody’s Cup of Tea.

Without being pedantic, about brand awareness and word of mouth – those conversations between non-customers and their friends who may become customers – if you aren’t pushing the right buttons with people who need what you do, you can bet your bottom quid your competitors will be.

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Circles – How to develop ideas
Posted 9 January 2019 | Branding, Business, Consultancy

Circles – How to develop ideas

Who is this for? The Growers, The Ambitious, The Brave
What is it About? How to Develop Ideas
Reading Time 5 Minutes

How many ideas have you had that got no further?

How many ideas have been brought to you that you thought too risky, or expensive or ridiculous?

How many times has a really big bold idea been brought to you that you got really excited about only to allow yourself to be talked out of it?

When you bring an idea to the table you should be able to explain where you think it might benefit the business, but possibly not much more, the discussion that follows between you and your partners, co-directors or trusted employees could whirl out of control achieving nothing except the inevitable “but we have paying work to do…”

Explain, ask for initial thoughts (to drip into your circle) and then keep the Circle solid by getting a development plan…

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Find the Passion – go with that.
Posted 3 January 2019 | Established SMEs

Find the Passion – go with that.

Who is this for? Searchers of Truth
What is it About? Creating Tailored Communications
Reading Time 3 Minutes

Every now and then we all get the opportunity to refer someone to someone else. 

Many in business have made a profession out of “networking” – to me, its just something you do – help people out, introduce one person you like to another person you like, as and when a need arises.

A couple of years ago I introduced two of our friends to each other, both nice guys, both running established SMEs, each of whom have passed me very useful information, insights and contacts over the years.

One of them – Steve Pearson, owner of Valve & Process Solutions, needed a Forklift Truck for the new warehouse facility in his rapidly growing company. The other, Shaun Hessey, MD of family firm Peterman Forklift Trucks, advised Steve, arranged the appropriate machine, and Steve’s team, who thought they might use the truck once or twice a month for the heavy lifting and moving, are now using it every day…

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It’s Emotional
Posted 4 December 2018 | Business, Passion, Pricing, Why

It’s Emotional

Who is this for? SMEs, Startups, Established Businesses
What is it About? Finding the right business relationships
Reading Time 3 Minutes

Let’s say you are buying a car – you’ve had a lottery win and the World is yours – no more bus pass for you!!You get down to a choice between two – both of a similar size, same power unit, same top speed, same levels of comfort and same gadgetry. You have a choice of very similar colours for each – so why did you choose that one?Come to that, why did you choose the most expensive of the two?A couple of decades ago I was introduced to a Marketing Director; he was in the process of gathering three proposals for a re-branding and product catalogue.

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