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The Industry Is About To Catch Up With Tomorrow – ecommerce website
Posted 19 December 2018 | E-commerce, Web Design

The Industry Is About To Catch Up With Tomorrow – ecommerce website

Who is this for? SMEs, Startups
What is it About? Catching the wave of ecommerce
Reading Time 3 Minutes

Ecommerce Website…

“For the last 10 years we’ve been talking about how technology and the “digital age” have changed everything. But now it’s going to get very real. Right now the business world (is continuing) to have break-throughs in speech recognition, automation, robotics, logistics, processing power, data management… A tipping point has (been) hit…

Daniel Priestley. Entrepreneur and bestselling author.

But the circle isn’t squared unless the way we buy from the supply-side is equally innovative.

According to China Daily, the Chinese Government’s 13th 5 Year Plan sets out ambitious targets for the country’s e-commerce sector. By 2020 impressive goals such as: Increasing the trading volume of e-commerce to 40 trillion yuan (£4.5 trillion), and an expectation that 50 Million people will be employed in the sector by the same year, is not the most interesting thrust of the many layered plan, (which will affect every sector of the Chinese, and Global, economy): They are looking to drive transformation by deepening supply-side reform and achieving the integration of the internet and the real economy. By “real” they mean Traditional Industries.

“The next step … how to better integrate traditional industry with e-commerce.”
Lu Zhenwang. Wanquing Consultancy, Shanghai.
(more…)

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The Theory Of Up – Building Signage Planning
Posted 13 December 2018 | Design Theory, Physical Media, Signage

The Theory Of Up – Building Signage Planning

Who is this for? Thinkers
What is it About? Different ideas
Reading Time 5 Minutes

“Have you noticed how nobody ever looks up?”  asked the Mary Poppins actress Julie Andrews. perhaps referring to how no one, but her filmic wards, watched her character arrive at the Banks family home.“Nobody looks at chimneys, or trees against the sky, or the tops of buildings. Everybody just looks down at the pavement or their shoes. The whole world could pass them by and most people wouldn’t notice.”She wasn’t alone in this observation. Robert Baden-Powell the founder of the Scouting movement for boys had given a positive use for this “fact” years before: “If you need to hide, hide in a tree, no one ever looks up”  I’m paraphrasing; from memory of what the great man wrote, illustrated by a between the wars ink drawing of a plucky young scout, looking down through oak leaves to where two men with rifles and WWI Kaiser style helmets searched beneath – without discovering the brave lad.

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It’s Emotional
Posted 4 December 2018 | Business, Passion, Pricing, Why

It’s Emotional

Who is this for? SMEs, Startups, Established Businesses
What is it About? Finding the right business relationships
Reading Time 3 Minutes

Let’s say you are buying a car – you’ve had a lottery win and the World is yours – no more bus pass for you!!You get down to a choice between two – both of a similar size, same power unit, same top speed, same levels of comfort and same gadgetry. You have a choice of very similar colours for each – so why did you choose that one?Come to that, why did you choose the most expensive of the two?A couple of decades ago I was introduced to a Marketing Director; he was in the process of gathering three proposals for a re-branding and product catalogue.

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